From jeans to the cutest summer dresses, Hollister Co. is the destination for the best teen trends. I was responsible for creating the look and feel of various campaigns from our Back to School sales to Black Friday promotions. Content Creation was made to follow the latest Gen Z methods of expression. My responsibilites not only included campaign-level aesthetics but also aligning with brand strategy, social content-creation, ecommerce aesthetics, casting and influencer relations.

Notable Campaigns:
Hollister Summer ‘20
Hollister Jean Lab with Charli/Dixie D’Amelio + Bill Nye
Hollister Feel Lab ‘20
Gilly Hicks