Foria prioritizes your pleasure, and wanted to introduce a CBD-free formula of their most popular product: Awaken Arousal Oil. CBD doesn’t have the same stigma as it used to, but there are still consumers with hesitation. We wanted to show those potential consumers that we want them to feel the good vibes too! We used four IRL couples to showcase the product in a beautiful + real environment; creating the “Hello You” campaign. “Hello, You” brought you all the stages of pleasure: The you prior to pleasure (hello, you), the during to introduce the product (hello, Foria) and most importantly, the euphoria (complete with a post-orgasmic glow).

My main role and objective was to create the campaign from conception to execution. I cast, directed and photographed the couples in their intimacy.